Nnamdi Madichie is currently Research Fellow at Bloomsbury Institute. Prior to this, he was the Director of the Centre for Research and Enterprise at the Institute between 2015 and 2019. He has also previously held senior academic positions at the University of East London (2003–2008), University of Sharjah, UAE (2008–2013), and the Canadian University Dubai (2013–2015).
Additionally, Nnamdi is Visiting Professor of Marketing & Entrepreneurship at the Unizik Business School, Awka (Nigeria), as well as External Examiner of the MSc Entrepreneurship programme at the Liverpool Business School, Liverpool John Moores University.
Nnamdi has published papers in leading journals including the International Marketing Review (CABS 3*), Journal of Environmental Management (CABS 3*), and Computers in Human Behavior (CABS 3*). He has also guest-edited special issues of several international journals.
Research & Publications
- ·Madichie, N. et al. (2019). Employees' behavioural intention to smartphone security: A gender-based, cross-national study. Computers in Human Behavior. CABS 3*
- ·Madichie, N. et al. (2019). Are retailers 'bagging' the carrier bag levy in England? Journal of Environmental Management, 233, 845–853. CABS 3*
- ·Madichie, N. et al. (2019). Determinants of livelihood choices and artisanal entrepreneurship in Nigeria. International Journal of Entrepreneurial Behavior & Research, 25(4), 674–697.
- ·Madichie, N. et al. (2018). Nascent multinationals from West Africa: are their foreign direct investment motivations any different? International Marketing Review, 35(4), 683–708. CABS 3*
Qualifications
- ·MBA
- ·PhD
- ·PGCE
Areas of Expertise
- ·Marketing and entrepreneurship
- ·International business
- ·Consumer behaviour
- ·Retail and sustainability
- ·Sports management and marketing