Luke J. Paramasivam is a senior commercial and higher education leader with extensive experience across revenue growth, student recruitment, marketing, business development and strategic partnerships.
Currently operating at Chief Revenue Officer level, Luke has led multi-channel recruitment and growth strategies across UK and international markets, with responsibility for building sustainable student pipelines, developing high-performing recruitment teams, managing agency networks and strengthening institutional approaches to student acquisition and conversion.
His experience combines commercial strategy with hands-on delivery, spanning digital lead generation, CRM and conversion strategy, domestic and international recruitment, pricing and commercial models, new market entry, partnership development and new programme opportunities. He has worked closely with senior leadership teams and Boards to translate institutional strategy into measurable growth and revenue outcomes.
Beyond traditional student recruitment, Luke has developed and explored a range of education partnerships and new business models, including transnational education, online and blended delivery, progression partnerships, executive education, international recruitment networks and new delivery locations. His work has involved partners and opportunities across the UK, South Asia, the Middle East and Africa.
Luke’s particular strength is identifying commercial opportunities and then building the people, partnerships, processes and propositions required to turn them into sustainable revenue. He brings together an entrepreneurial approach with significant experience of operating within the governance, quality and regulatory environment of UK higher education.
His career has increasingly focused on the intersection of education, commercial growth and entrepreneurship, with a strong interest in building scalable education businesses and partnerships that widen access to high-quality education while delivering long-term commercial value.
Qualifications
- ·BA Hons Architecture
Areas of Expertise
- ·Commercial strategy
- ·Student recruitment
- ·Brand development
- ·Widening participation